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New to CRM? These are the articles we recommend reading first. Practical advice to get your small business up and running.

Featured articles

Getting Started

Setting Up Your CRM: A Step by Step Guide

A practical, jargon-free guide to setting up your CRM from scratch, designed for small UK businesses.

David White · 25 Feb 2026 · 5 min read
Getting Started

How to Choose the Right CRM for Your Business

A practical guide to evaluating and choosing a CRM that fits your small business, covering features, pricing, and common pitfalls.

David White · 18 Feb 2026 · 5 min read
Client Retention

Why Client Retention Matters More Than Acquisition

Discover why keeping existing clients is more profitable than finding new ones, and how your CRM can help you retain more business.

David White · 13 Feb 2026 · 5 min read
Sales Pipeline

How to Build a Sales Pipeline That Actually Works

Learn how to create a practical sales pipeline for your small business using your CRM, with stages that match how you actually sell.

David White · 12 Feb 2026 · 5 min read
Getting Started

What Is a CRM and Why Does Your Small Business Need One

A clear explanation of what CRM software is, how it works, and why small UK businesses should consider using one.

David White · 11 Feb 2026 · 5 min read

Most recent

Data & Reporting

Building a CRM Dashboard That Your Team Will Actually Use

How to set up a CRM dashboard that shows the numbers that matter, without the clutter that makes people stop looking.

David White · 3 Mar 2026 · 5 min read
Industry Tips

CRM Tips for Health and Wellness Businesses

Practical CRM advice for personal trainers, therapists, nutritionists, and other health and wellness professionals.

David White · 2 Mar 2026 · 5 min read
Business Growth

When Is the Right Time to Upgrade Your CRM

How to know when you have outgrown your current CRM, and what to look for when upgrading to a more capable system.

David White · 1 Mar 2026 · 5 min read
Marketing Automation

Automating Client Onboarding with Your CRM

How to use your CRM to create a smooth, consistent onboarding experience for every new client, saving time and making a great first impression.

David White · 28 Feb 2026 · 5 min read
Client Retention

Automated Follow-Ups That Feel Personal

How to set up CRM follow-up automations that save you time while still feeling genuine and personal to every client.

David White · 27 Feb 2026 · 5 min read
Sales Pipeline

Converting Enquiries to Clients: A CRM Approach

How to use your CRM to systematically turn more enquiries into paying clients, with practical tips for every stage of the process.

David White · 26 Feb 2026 · 5 min read

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