How to Win Back Lost Clients with Your CRM
Learn how to use your CRM to identify lapsed clients, segment them by reason for leaving, and run targeted win-back campaigns.
Editor, CRM Beat
Gareth is an engineering manager and front-end specialist with a passion for coaching and mentoring others. He brings a technical perspective to CRM strategy, helping small businesses understand how the right tools and processes can enable high-performing teams.
At CRM Beat, Gareth writes about the intersection of technology and client relationship management. His articles focus on practical ways to get more from your CRM, from smarter workflows to better data practices, all grounded in hands-on engineering experience.
When he is not writing, Gareth is focused on enabling psychological safety and high performance in the teams he works with, a philosophy that carries through into his approach to CRM adoption and team buy-in.
Learn how to use your CRM to identify lapsed clients, segment them by reason for leaving, and run targeted win-back campaigns.
A practical guide to CRM data security for small UK businesses, covering GDPR, access controls, backups, and breach response.